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Your GTM.
Without the headcount.

Strategy, outbound, and pipeline — built and run for you. We plug in as your fractional GTM partner so you can move fast without hiring, managing, or buying more tools.

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GTM strategy & planning ICP research & targeting Outbound sequences Cold calling LinkedIn outreach Pipeline development Meeting qualification Weekly reporting GTM strategy & planning ICP research & targeting Outbound sequences Cold calling LinkedIn outreach Pipeline development Meeting qualification Weekly reporting
How it works

We build it.
We run it.
You close it.

We don't hand you a strategy deck and disappear. We build your go-to-market motion and execute it — from target list to qualified meeting. You stay focused on what only you can do.

01

We build your GTM strategy

We dig into your product, your market, and your buyers. We define the ICP, craft the messaging, identify the channels, and build the playbook — before a single outreach goes out.

02

We run the full outbound motion

Targeted lists, personalised email sequences, cold calls, LinkedIn — all executed by us. We manage replies, handle objections, and move prospects through the funnel.

03

You show up to qualified meetings

We don't book just any meeting. We qualify, build interest, and make sure every conversation on your calendar is worth your time. You close. We keep the pipeline moving.

What's included

Everything GTM.
Nothing to manage.

We're not a tool. We're not a consultant. We're a partner who builds the strategy and then does the work — research, messaging, outreach, qualification. You get a full GTM function without adding a single headcount.

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GTM Strategy & Messaging
We define your ICP, craft outcome-driven messaging, and build the playbook before a single outreach goes out.
Email & Cold Call Outreach
Multi-touch sequences written and executed by us. Personalised, tested, and continuously refined to drive replies.
LinkedIn Outreach
Connection requests, DMs, and follow-ups managed on your behalf — consistently and at volume.
Meeting Qualification
We take the first meeting, qualify the prospect, and build concrete value before passing to your closers.
Weekly Reporting
Clear metrics every week — what's working, what we're testing, and what's next. Full transparency, always.
Why Auren

GTM that goes beyond booking meetings.

Strategic, not tactical
Most outbound vendors execute what they're told. We help you figure out what to say, who to say it to, and why they should care — then we go execute it.
Flexible by design
No rigid packages. No 12-month lock-ins. We scope each engagement around your situation — whether you're launching something new or fixing a pipeline that's gone quiet.
A partner, not a vendor
You get a tenured GTM professional in your corner — not a junior SDR running templates. We think like an owner about your pipeline because your outcomes are ours too.
Engagements

Built around
your situation.

Every engagement is scoped to your situation. Engagements start at $8,000/month — no long-term lock-in, no bloated retainers.

Engagement Type 01
New Product Launch
You've built something. Now you need buyers. We come in before the first outreach goes out — defining who you're selling to, building the messaging around outcomes your buyers actually care about, and then running the full outbound motion to get qualified meetings on the calendar.
What this looks like
  • ICP definition & target market mapping
  • Outcome-driven messaging — built around what moves your buyer
  • Cold email, calling, and LinkedIn outreach — fully executed
  • Meeting qualification — we take the first call
  • Weekly reporting on pipeline activity
Talk to us →
Engagement Type 02
Pipeline Recovery
Your pipeline has gone quiet — or never got going. We don't just restart outreach. We find out why it stalled, rebuild the motion from the ground up, and get qualified conversations back on your calendar. Fast.
What this looks like
  • Pipeline & messaging audit — honest diagnosis of what's broken
  • ICP refinement & contact list rebuild
  • Cold email, calling, and LinkedIn outreach — fully executed
  • Meeting qualification — we take the first call
  • Weekly reporting on pipeline activity
Talk to us →

Not sure which fits? Book a call — we'll tell you honestly which engagement makes sense for where you are.

FAQ

Questions we always get.

What makes this different from hiring an SDR? +
An SDR executes a strategy you give them. We build the strategy and then execute it. You're not managing us — we're thinking like an owner about your GTM. And unlike a full-time hire, there's no recruiting, onboarding overhead, or severance if things change.
What's the difference between a product launch and pipeline repair engagement? +
A launch engagement starts from scratch — we define who you're selling to, craft the messaging, and build the outbound motion. A pipeline repair engagement starts with an audit of what already exists, identifies what's broken, and rebuilds from there. Both end in the same place: qualified meetings on your calendar.
Do I need to have my messaging figured out already? +
No — and we'd caution you not to over-invest in it before we talk. Messaging that looks good in a deck often falls flat in the market. We develop and test messaging as part of the engagement, so it's shaped by real buyer reactions, not assumptions.
Do I need any tools or a CRM? +
No. We handle all the infrastructure — outreach platform, contact data, sequencing. If you have an existing CRM like HubSpot or Salesforce, we can log activity there. If you don't, we provide clear weekly reporting so you always know where the pipeline stands.
How long does an engagement last? +
We work in focused 3-month sprints. That's long enough to build real momentum, test and refine the motion, and get meaningful results — without locking you into a long-term contract you can't get out of. Most clients continue after the first sprint.
What kinds of companies do you work best with? +
We work best with established businesses — either launching a new product into a market, or with an existing product that's not generating the pipeline it should. We're not the right fit for pre-product startups or businesses that need to first figure out what they're selling.

A stalled pipeline
costs more than you think.

Book a 30-minute call. We'll tell you exactly how we'd approach your market.

Pick a time →